Section 3: Identifying Famous Brands and Categories

The most common problem faced by any business is inventory management. Sometimes business owners either have too much of a product that is not being sold or too little of a product whose demand is very high. This can cause a substantial loss to a company’s profits and reputation. For more information on this problem, refer here.

If we somehow know what products from which brands and categories are selling the most in the market, then inventory management can be optimized to some level. Here, products from which brand and category were bought the most will be determined.

Top brands

First, the data will be read and the event_time column will be converted to DateTime format. Then, the following steps will be performed to obtain the top brands.