Product Strategy

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. –Sun Tzu, The Art of War

What a product strategy is

Product strategy is the foundation of successful product development. However, it's essential to understand what it is and isn't to create a winning product strategy.

A clear product strategy helps teams prioritize features and functionalities, allocate resources, and make trade-offs. It enables them to predict market trends and changes and adjust their plans accordingly. A solid product strategy can help teams build alignment and momentum within their organization, which can be crucial to achieving success.

What a product strategy isn't

A strategy is not merely a plan of what to release when, nor is it a list of technical activities and capabilities. It's much more than that. A product strategy focuses on identifying specific goals and outlining a plan for achieving them, which includes understanding the users and their problems.