Introduction

Data storytelling, also known as data narrative, is the process of telling stories through data. Data storytelling enables data analysts and data scientists to communicate complex ideas more engagingly and effectively. Data storytelling is not just about summarizing the data, it is also about telling stories that draw in audiences with compelling content that arouses emotions. The ultimate goal of data storytelling is to push the audience to take action.

The main actors involved in a data story are:

• The data

• The target audience

• The message to be communicated

• The storyteller

The following figure shows the actors involved in a data story and how they are connected to each other. The data storyteller elaborates on the data and communicates the resulting message to the audience.