A Guide to Search Engine Optimization

Gain insights into SEO, keyword research, on-page and technical optimization, and off-page strategies to improve website visibility, search rankings, and organic traffic in the digital landscape.

Beginner

61 Lessons

Certificate of Completion

Gain insights into SEO, keyword research, on-page and technical optimization, and off-page strategies to improve website visibility, search rankings, and organic traffic in the digital landscape.

AI-POWERED

Explanations

AI-POWERED

Explanations

This course includes

63 Quizzes

14 Code Snippets

This course includes

63 Quizzes

14 Code Snippets

Course Overview

Search engine optimization (SEO) is necessary in digital marketing, web development, and online business. It is the key to improving website visibility, attracting organic traffic, and staying competitive in the digital landscape. This course offers a comprehensive guide to SEO, from foundational concepts to advanced strategies. You’ll start with the basics of SEO, including its impact on business and the influence of emerging technologies like ChatGPT. You’ll then explore keyword research, on-page optimiz...Show More

What You'll Learn

A solid understanding of traditional and product-led SEO, the role of SEO in business, and the impact of modern tools like ChatGPT on SEO strategies

Expertise in keyword research, application, and on-page SEO skills, including URL optimization, meta tags, and content creation strategies

Mastery of technical SEO practices to enhance site structure and user experience, effective link-building strategies, and the integration of social media into your SEO efforts

A strong foundation in local SEO tactics, such as optimizing online business profiles and customer reviews and tracking SEO success using key metrics and web analytics tools

Proficiency in using powerful SEO tools like Google Search Console, Ahrefs, and Semrush, and hands-on experience conducting thorough SEO audits and competitor analysis to refine your strategies

What You'll Learn

A solid understanding of traditional and product-led SEO, the role of SEO in business, and the impact of modern tools like ChatGPT on SEO strategies

Course Content

Basics

Learn how to use SEO techniques, tools, and strategies to enhance online visibility.

Introduction

List of Tools Used in the Course

Traditional and Product-Led SEO SEO and Business Google The Impact of ChatGPT on SEO

Keyword-Based SEO

Unpack the core of keyword-based SEO strategies, including research, analysis, and effective utilization.

Keywords Keyword Research Keyword Research Step 1: Discovering Keywords Keyword Research Step 2: Analyzing Keywords—Attributes Keyword Research Step 2: Analyzing Keywords—Metrics Keyword Research Step 3: Using Keywords Keyword Research Tools

On-Page SEO

Work your way through optimizing on-page elements like URLs, meta tags, and content for better SEO.

On-Page SEO Basics URL Optimization: URL Structure URL Optimization Part 2: Domain Names URL Optimization Part 3: Page URLs Meta Tags Optimization Content SEO Part 1: Types of SEO Content Content SEO Part 2: How to Create SEO Content Content SEO Part 3: Keyword Optimization Non-Textual Content SEO Non-Textual Content SEO Part 2: Video and Audio Internal Linking

Technical SEO

Grasp the fundamentals of optimizing website structure, performance, and user experience for better SEO.

Technical SEO Basics Improving Site Structure and Navigation Auditing Site for Common Problems Technical SEO to Improve Page Experience Technical SEO—Additionals

Off-Page SEO: Link Building

Solve problems in link building strategies, quality backlinks, and toxic link analysis.

Link Building Basics What Makes a Good Backlink?Practices to Avoid in Link Building Basic Link Building Strategies Advanced Link Building Strategies Backlink Analysis

Off-Page SEO: Social Media

4 Lessons

Focus on social media's impact on SEO, leveraging platforms, best practices, and analytics.

Local SEO

6 Lessons

Master the steps to improve regional visibility and engagement through local SEO strategies.

Tracking Success

3 Lessons

Step through SEO tracking metrics, web analytics tools, and refining SEO strategies.

SEO Tools

6 Lessons

Unpack the core of powerful SEO tools essential for enhancing online visibility.

10.

Miscelleanous

4 Lessons

Work your way through competitive analysis, social platform strategy, SEO audits, and audience understanding.

11.

Conclusion

1 Lesson

Enhance your skills in SEO fundamentals, adapt to AI trends, and boost brand visibility.

12.

Appendix

2 Lessons

Deepen your knowledge of essential SEO terms, definitions, guidelines, and best practices.

Course Author

Trusted by 1.4 million developers working at companies

Anthony Walker

@_webarchitect_

Emma Bostian 🐞

@EmmaBostian

Evan Dunbar

ML Engineer

Carlos Matias La Borde

Software Developer

Souvik Kundu

Front-end Developer

Vinay Krishnaiah

Software Developer

Eric Downs

Musician/Entrepeneur

Kenan Eyvazov

DevOps Engineer

Anthony Walker

@_webarchitect_

Emma Bostian 🐞

@EmmaBostian

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