Writing Great Job Descriptions

Why are good job descriptions necessary?

Nobody’s going to know about your role unless you write a job description, and it turns out that having your role get noticed is surprisingly hard:

• Technology talent is always in high demand, so it’s likely that you’re going to be competing with potentially hundreds of other companies for job seekers.

• You may only have tens of seconds to pique the interest of potential candidates when they read your job description. Even if you feel that the company that you work at is the best place you’ve ever worked, it’s likely they don’t know much about you.

• It’s easy to write a job description that repels the reader rather than attracts them, even if your intention was the opposite.

This section will help you write great job descriptions to give you the best chance of attracting as many applications as possible. We’ll show you:

• A reusable template that will help you write fantastic job descriptions

• How to write in a style that is gender-neutral and appealing to the reader

Once you’ve completed this section, you’ll be able to write job descriptions that are better than many companies out there. This is not a bad outcome, is it?

A job description template

Okay, let’s look at the rough template for job descriptions. Then, we’ll home in on each section and consider how you can write them. Each job description should take the potential applicant on a journey where they’ll learn: